- Customer: WAZ NewMedia
- Objective: Turning the WAZ casual newspapers readers into regular readers.
- Solution: The WAZ Superquiz is a quiz game based upon a daily question promoted in all newspapers and on the online sites of the WAZ Media Group.
- The Response channel was offered via SMS and the IVR.
- conVISUAL:
- acquired all prizes and arranged the send outs to the winners
- coordinated and realized all editorial and graphical elements of the whole campaign
- delivered, managed and hosted all SMS and IVR numbers
- provided all reporting and billing information in a timely manner
- created all Opt-In and Opt-Out functionalities via SMS, IVR and the mobile internet
- Results:
- high response rates
- high number of unique and multiple participants
- very satisfactory conversion of Opt-In customers into a subscription mode
