conVISUAL Becomes the Official Mobile Partner for Insurance Company Knappschaft

• Mobile Advertising campaign with mobile microsite and mobile banner for German health insurance company
• SMS-Push campaign and other activities are planned

May 3, 2010 – Oberhausen

conVISUAL is now the official mobile partner for Knappschaft and will be developing a long-term mobile strategy for the German health insurance
company. conVISUAL will be implementing campaigns and activities for efficient customer interaction which will lead to Knappschaft generating new customers and increasing customer loyalty – anytime and anywhere – simply via the customer’s mobile phone.

In March 2010, conVISUAL launched a Mobile Advertising campaign for the Knappschaft entitled ”Wechseln lohnt sich” – “It’s worth a change.” The campaign gives participants a chance to win a two week cruise and travel discounts. The campaign is promoted with mobile banners on selected mobile portals – this way users can access the mobile site knappschaft.convisual.de with only one click. On this page, participants get noncommittal information about the Knappschaft and can automatically enter themselves into the sweepstakes. In addition to this, participants can also get information on Knappschaft by sending an SMS with the keyword ”Sparen” – “Save money” to 44144.

conVISUAL manages all organization matters for this campaign – consulting, creation, conception and technical development. The implementation of banners on mobile portals like Vodafone live!, Stern und RTL is realized in cooperation with G+J Electronic Media Sales (EMS), the leading German marketer of electronic media. With this strong media partner, conVISUAL ensures an ideal presence of the mobile advertising campaign on mobile portals that reach the right target group.

Knappschaft and conVISUAL plan to implement further mobile steps and set up a continuous dialog with the 1.7 million Knappschaft insurants. An SMS push-campaign in cooperation with a leading network operator as well as other SMS campaigns are planned for the near future. These campaigns will aim to remind the Knappschaft customers of attractive products and benefits.

More information about conVISUAL’s products in the field of Mobile Advertising and Mobile Internet can be found here:
www.convisual.com/products/mobile-marketing.html
www.convisual.com/products/mobile-media.html.

About conVISUAL
conVISUAL is an international leading Full Service Provider for Mobile Marketing, Mobile Internet and value added services. Founded in October of 2000, conVISUAL offers the creation and conception, implementation and managing of these services to media, brands and mobile companies. conVISUAL combines marketing agency know-how and technical expertise to make seamless mobile integration and execution possible. With offices in the U.S., Europe, and Asia, conVISUAL has established customer contacts reaching more than 300 million end users. conVISUAL provides services for big brands such as Coca-Cola, BlackBerry/RIM, ESPN International, Vodafone, T-Mobile, MTV Networks and ProSiebenSat.1.

Media Contact
Sandra Wiewiorra, Public Relations Manager
Phone: +49 (208) 97 69 5 – 807
E-Mail: sandra.wiewiorra@convisual.com
www.convisual.com

conVISUAL Head Office
Essener Strasse 99
46047 Oberhausen, Deutschland

conVISUAL US Office
3333 Warrenville Road, Suite 200
Lisle, IL 60532, USA