conVISUAL is looking for the “Sweetest Declaration of Love“ for Ehrmann

5 October 2006 – Oberhausen, Germany

conVISUAL is service provider for the mobile realization of the “Grand Dessert“ marketing campaign, on behalf of Ehrmann – German dairy company – and Sat.1 – German TV station. A sweepstake is the heart of the cross-media campaign. Everybody is invited to send a photo or video about the love issue, to win a relaxing weekend in Berlin. conVISUAL accounts for the participation process via MMS. Mobile users send an MMS message with their image and the keyword “Sahne” (cream) to the short code“66966”.

The promotion is supported by various media, with the sweepstake being introduced in TV spots, on the Sat.1 and Ehrmann Web sites and also as on-pack promotion. The campaign will be launched with immediate effect and ends on 5 November. By this date, the three winners will have been determined. The campaign has been developed and realized by SevenOne Media and SevenOne Interactive, the marketing agencies for ProSiebenSat.1.

Anette Bongartz, Senior Sales Consultant of conVISUAL, said: “The campaign shows clearly, how such companies with classic brand products meanwhile naturally accept mobile participation.“

Through this campaign, SevenOne Intermedia, the multimedia company of the ProSiebenSat.1 group, managed to integrate Mobile Marketing into a marketing concept. SevenOne Intermedia has the possibility to integrate TV formats into mobile marketing concepts, to open up new ways of commercialization. The campaign is another step towards a successful establishment of Mobile Marketing, further extending the wide coverage of the media TV and Internet of the ProSiebenSat.1 group by means of the mobile platform.

Apart from its continuous positioning as a full service provider for major customers, conVISUAL will also concentrate on further expansion into the USA in the second half of the year. Project launches from the initial US contracts will occur in the fourth quarter. And, conVISUAL expects more significant contracts to close in USA and South America during the remainder of the year.

About conVISUAL:
conVISUAL is an international leading Full Service Provider for interactive viewer services. conVISUAL opens the market of innovative and high-volume messaging services for network operators, media companies, portals and consumer goods companies. Founded in October 2000 conVISUAL offers SMS, MMS, Voice and Video Services as well as Mobile Content and Gateway Services. Therefore conVISUAL provides both, the technical realisation and the content issue. conVISUAL is based in Oberhausen, Germany, and established customer contacts reaching more than 300 million end users. Among others, conVISUAL operates mobile interactive TV services for ProSiebenSat.1 and MTV and is partner of the Mobile TV trial for the Norwegian broadcaster NRK.

conVISUAL
Essener Strasse 2-24
46047 Oberhausen, Germany
E-mail: info@convisual.com
www.convisual.com

Media Contact
Sandra Wiewiorra
Public Relations Manager
E-mail: press@convisual.com
Phone: +49 (208) 97 69 5 - 807