Coca-Cola and conVISUAL are Launching a Novel Christmas Mobile Marketing Campaign

Coca-Cola has deployed a brand new mobile marketing for its 2008 Christmas Campaign. Coca-Cola, empowered by conVISUAL, is integrating a signature Coca-Cola Christmas song as a ringback tone. German T-Mobile and Vodafone customers are invited to activate the ringback tone for free of charge. The campaign lasts until the end of 2008.

Chicago, IL, and Oberhausen, Germany – December 10, 2008

conVISUAL (ISIN: DE0006204589) developed and launched a mobile marketing campaign for a Coca-Cola’s 2008 annual Christmas campaign, bringing Christmas onto user’s cell phone. Coca-Cola is offering its famous Christmas song ”Holidays are coming“ as a free ringback tone for T-Mobile and Vodafone customers in Germany. Coca-Cola’s free Christmas ringback tone replaces callers’ existing ringback tone for a limited time. This is the first time that the campaign song of a world-famous brand is being integrated into the communication of the two major network operators in Germany. The viral concept of the campaign enables Coca-Cola to reach millions of callers and to generate high awareness of the brand.

Various mobile access channels for the ringback tone campaign were developed by conVISUAL. The ringback tone can be activated from a special mobile section on the Coca-Cola mobile portal. Alternatively, customers can send a short message with the keyword COKE to the German short code 44144. The SMS will be followed by the activation of the ringback tone in the T-Mobile or Vodafone network. Subscribers to other networks will be referred to the Christmas section on the Coca-Cola mobile portal. The campaign is also being advertised, as Christmas special, at www.coke.de.

Prinz M. Pinakatt, Manager of Interactive Marketing Europe, Coca-Cola, is very excited: “This campaign is certainly a highlight in our strategy of enabling new ways of the digital experience of our brand. The campaign makes use of a highly innovative marketing instrument enabling a wide coverage of people. We are absolutely sure that this campaign, offering popular and easy-to-handle content in the relevant context, will be a great success.“

Michaela Bonneck, Director Sales & Creative of conVISUAL, adds: “A mobile campaign in this form is a world novelty. We are very proud of having realized this concept for one of the most famous brands in the world, Coca-Cola, in co-operation with the two biggest German network operators. Our campaign also aims at arousing enthusiasm over ringback tones and winning new customers for the network operators.“

About Coca-Cola
The Coca-Cola Company is the world’s largest beverage company, refreshing consumers with more than 450 sparkling and still brands. Along with Coca-Cola®, recognized as the world's most valuable brand, the Company's portfolio includes 12 other billion dollar brands, including Diet Coke®, Fanta®, Sprite®, Coca-Cola Zero®, vitaminwater, POWERade®, Minute Maid® and Georgia® Coffee. Globally, we are the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy the Company's beverages at a rate of 1.5 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that protect the environment, conserve resources and enhance the economic development of the communities where we operate. For more information about our Company, please visit our website at www.thecoca-colacompany.com.

About conVISUAL
conVISUAL is an international leading Full Service Provider for Mobile Marketing and interactive value added services. conVISUAL opens the market of innovative and high-volume messaging services for network operators, TV stations, media companies, portals and brands. Founded in October 2000 conVISUAL offers SMS, MMS, Voice and Video Services as well as Mobile Content and Gateway Services. Therefore conVISUAL provides both, the technical realisation and the content issue. With offices in the U.S., Europe, and Asia, conVISUAL has established customer contacts reaching more than 300 million end users. conVISUAL provides interactive TV services for many TV stations, TV networks, and media companies throughout the world including ESPN International, NBC/Universal and MTV as well as several local U.S. TV stations.

Media Contact
Sandra Wiewiorra, Public Relations Manager
Phone: +49 (208) 97 69 5 – 807
E-Mail: sandra.wiewiorra@convisual.com
www.convisual.com

conVISUAL Head Office
Essener Strasse 99
46047 Oberhausen, Deutschland

conVISUAL US Office
3333 Warrenville Road, Suite 200
Lisle, IL 60532, USA