ANTENNE BAYERN chooses conVISUAL to implement interactive radio services

ANTENNE BAYERN, the leading German radio station based in Bavaria, has chosen conVISUAL to implement mobile interactive and content services to increase interactivity with its radio listeners.

17 December 2007 – Oberhausen, Germany

conVISUAL (ISIN: DE0006204589), a full service provider for mobile and voice value-added services, based in Oberhausen, Germany, extends its activities in the radio industry by announcing its co-operation with ANTENNE BAYERN, the leading German radio station with 985,000 listeners per hour on average (source: MA 2007/I).

ANTENNE BAYERN is the first radio station in Germany to consistently integrate innovative mobile services into its marketing strategy. The aim of the co-operation between conVISUAL and ANTENNE BAYERN is to use such services to further enhance its listeners’ experience and intensify the emotional bond between the station and its listeners.

Ralf P. Müller, head of new business at ANTENNE BAYERN remarkeded that “conVISUAL’s breadth of experience and high quality technical services convinced us that they are the right partner for us. As a team we will offer creative, unique and cutting-edge interactive services to our listeners.”

ANTENNE BAYERN’s “Dream House Auction” campaign is one example of the successful co-operation. In this campaign listeners were asked to enter a contest by sending a bid via SMS to 363738 or a voice call to 01379-363738 for a chance to win a “dream” house.

Within the framework of the co-operation conVISUAL provides a complete “turn-key” solution including concept creation, mobile content, billing, real-time statistics and reporting, gateway services, and winner determination. Other campaigns that the partners have worked on together include:

• SMS “Info Ticker” about the Champions League games of the German football team Bayern Munic
• Download of valuable ring tones
• SMS-to-Video-Wall” service enabling the display of SMS text on special “video-wall” screens during beach parties organised by ANTENNE BAYERN
• Valentines Day MMS greeting service
• Gateway and billing services for ANTENNE BAYERN Club members, to inform and remind members via their mobile phones about activities and to pay club fees.

About conVISUAL
conVISUAL is a leading international Full Service Provider for interactive mobile and voice services. conVISUAL opens the market of innovative and high-volume messaging services for network operators, TV broadcasters and stations, device manufacturers, branded companies and media companies, such as radio stations or publishers. Founded in October 2000 conVISUAL offers SMS, MMS, Voice and Video Services as well as Mobile Content and Gateway Services. Therefore conVISUAL provides both, the technical realisation and the content issue. With offices in the U.S., Europe, and Asia, conVISUAL has established customer contacts reaching more than 300 million end users. conVISUAL provides interactive TV services for many TV stations, TV networks, and media companies throughout the world including ESPN International, NBC/Universal and MTV as well as several local U.S. TV stations.

conVISUAL
Essener Strasse 99
46047 Oberhausen
Germany
E-mail: info@convisual.com
www.convisual.com

Media Contact
Sandra Wiewiorra
Public Relations Manager
E-mail: press@convisual.com
Phone: +49 (208) 97 69 5 - 807