Objective: Strengthening the brand awareness and providing consumer information via an innovative and convenient communication channel.
Solution: Henkel prints QR-Codes (Quick-Response-Codes) on detergent packages.
The consumer scans the code with his mobile phone using the free-of-charge available reader software. He is let quickly and easily to the mobile landing page with specific product and company information.
conVISUAL took care of the creative conception, the design and operation of the mobile sites and the implementation of the QR-Code.
Results: Henkel underlined its first mover position using these innovative brand communication instruments.
